Cargill & Co.
Communications, Marketing, Brand: C+M+B. Whether you are a small business, solo practitioner, non-profit, or corporation - what you say, what you know, and how the world sees you - leave a lasting impression and can make or break your opportunities.
Maybe you're a freelancer, business owner, attorney or healthcare professional, running for office, starting a business, an artist, yoga instructor, owner of a sports team, ED, CEO, CMO, or COO, entrepreneur, a dancer. Maybe none of the above. Regardless of what you do, without excellent communications, marketing, and brand, you're missing out.
If you think actions speak louder than words, think again. Activity, no matter how big, bold, or expensive, is only background noise without clear and consistent messaging, identity, and voice behind it. To succeed and to grow, you need to make the best possible impression. C+M+B are your basics.
Since 1984, Leslie Cargill has served as advisor, project manager, interim CMO, communications strategist, troubleshooter, creative director, and turnaround specialist with a whole range of interesting, innovative, successful clients, from baseball to ballet, science museums to shoe companies, hospitality to healthcare, fitness to food and beverage. We were Cargill Communications then Cargill Marketing. Now, refocused, retooled, and reflecting new services, people, and thinking, it's Cargill & Co.
We do communications, marketing, and brand with a focus on the health of your business and your people. We work with you as consultant, coach, or project manager. We deliver goods such as advice on strategy and plans for business growth, marketing programs, crisis communications, writing, editing, facilitating, branding and rebranding, counseling on professional and personal matters, and we build custom retreats at home or abroad for work, pleasure, and moving beyond the status quo. We are flexible in how we work, experienced and skilled in our field, and efficient in meeting budgets and timelines.
No two deliverables are alike because no two clients are alike. Your goals, your budget, your sticking points, your opportunities are our focus. Together we see where you are and where you want to be. You can only get there with really good C+M+B. That's where we come in.
What we do
cOMMUNICATIONS
Your voice. It's what you say. Even more, it's what others hear. Every word counts. Written, spoken, shared, or shouted, your communications speak volumes. Your voice should be both genuine and carefully-crafted, always well-written and edited, whether 140 characters, 800 pages, or old-fashioned word of mouth.
MARKETING
Your brain. It's what you know with some muscle mixed in. No, it's not a brochure or ad. It's a mix of strategy, tools, and outreach designed to your budget and to grow your unique business. Proper marketing is proactive and works on both institutional and program levels. Like cross training - you need both.
BRAND
Your fingerprint. It's how you look to others. Unique and memorable, your brand is much more than a logo. A good brand hits all the senses: it is heard, seen, and felt. Done right, it's an at-a-glance reflection of who you are and what you do. First impressions are powerful. Make your mark count.
How we work
consulting
Some consultants like to hear themselves talk then leave you not knowing where to begin. We work first to understand your objectives and opportunities, assemble the pieces, and build a plan for execution and success. We think and we do.
COACHING
Individuals, small businesses, and start-ups rely on good coaching. We listen, counsel, and help create opportunities for personal or professional growth like career change, resume writing, personal brand, role playing, and what ifs. We use experience and common sense to help you set goals, focus energy, prioritize, and get stuff done.
MANAGEMENT
From project management to our cmo2go services, we are hands-on when needed. We can support your in-house team on a single project or provide daily oversight of marketing and communications for those who don't have a senior professional on staff.
“Decide what to be and go be it.”